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Marketing Tips for Social Networking

15 Jan 2013 | Added by Creating Demand

I continually hear different attitudes towards social networking from both a personal and business related perspective. There are people who like it, people who don't, and those that just won't even consider it as a new form of communication. From a business perspective there is no doubting that as a Gold Coast based business you need to be at least considering social networking now, as soon it will become the most important marketing medium in your business.

Here are just a few little hints, tips and some very interesting information that will show how powerful this medium can be. I will focus on Facebook for this article.

An interesting example for the Gen Y and Z versus Gen X and baby boomers, and the adoption of Facebook as a form of communication and information. 50% or less of the people we know and deal with in the later category are using Facebook versus almost 100% of the younger generations. A great example of the proliferation based on generation is the support for the music and bands of their respective times. Icehouse for example, one of Australia's greatest rock bands with an  international career and reputation has over 25,000 Facebook "Likes". Alternatively Justice Crew, who were launched to fame in a recent reality TV show has over 800,000 "likes". This may or may not surprise you, but what it tells me is that the future of marketing to the Gen Y and Z generations truly lies in adopting and embracing social networking. Imagine if your business or brand had immediate access to 800,000 of your fans or clients, where you can control the regularity and content of communication with them? Just incredibly powerful.

For those not surprised it confirms what the stats say about Facebook. According to statistics website socialbakers, there are currently over 11 million registered Facebook accounts in Australia with almost half of those users aged between 18-34. There are slightly more females than males using Facebook but the margin is minimal.

So how does a local gold coast business apply and implement Facebook and social networking effectively?
Many of our clients and businesses we speak to say they must have a Facebook presence as its going to change the way they do business. Its great to see many businesses with this attitude, but then little consideration is given to how to use it effectively. Implementing an effective Facebook marketing strategy needs an efficient and well thought out approach. In terms of general content, you need to be keeping your "likers" informed at least weekly with new and interesting content. More posts are okay depending on the type of business and relevance of content, but you need to be conscious of not annoying your audience with constant bombardment. When starting from scratch it may take a little while to grow your fan base, so be patient and continue to post interesting and relevant content, and also be active with other like minded organisations in your industry and location. Follow their businesses and pages and be active with liking their content etc as it will ultimately lead to more likes for your business.

In terms of direct marketing using Facebook, you need to be very specific with your approach. If its promoting directly to your "likes" then you need to make it interesting and worthwhile. One of the best offers I have seen recently was by the Ramada Hotel in Ballina in northern NSW. They offered a promotion for their "likes" to share a promotion with their friends to go in the draw to win accommodation. A fantastic way to target your "likes" friends and a very clever way to market to a wide audience for very little cost.

There are also Facebook ads, which are another great way to directly target specific segments. The key though is not directly selling through the ads, but to look at Facebook ads as a way to get a whole new audience to like and follow your business. Then you have the opportunity to engage them and consider the best way to market and ultimately generate business, and the all important new business.

There is no doubting that Facebook and the other social networking mediums offer some fantastic opportunities to cost effectively market your gold coast business and they will only become more and more important as the younger generations become consumers. Call or email us today if you would like more information about how we can help your Gold Coast business implement an effective social networking strategy.


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