Having dealt with Gold Coast small to medium size business owners for many years now I sympathize with the frustrations you may feel around what of your marketing actually works.
The key is finding clarity, direction and ultimately effective execution and that’s where we come in. Understanding the challenges businesses face around cashflow and where to spend their hard-earned dollars, when and who with is also a major consideration.
With these key points in mind we’ve developed an effective value for money service that will help get you clear on your marketing direction, a coordinated and aligned plan with an emphasis on reporting and results.
Marketing Accelerator
Direction
Having managed many leading brands and run a variety of businesses, my team and I have a wealth of experience in strategy development and execution for businesses of all sizes across many industries. Very little replaces experience and when engaging with my team and I you benefit from having external and unbiased ears, eyes and brainpower to help with developing and aligning your business and marketing direction.
Reporting
Analysing the results of your marketing is critical to ensuring what you’re doing is working, and where changes can be made to deliver more or better results. It also keeps us accountable so we can both see first-hand what effect our service is having for your business. We provide a monthly report outlining the key marketing metrics for your business.
Implementation
After we’ve worked with you to clearly define your direction and pulled all of the marketing activities together under one banner, we then set about executing the agreed plan and activities. This may include but not limited to advertising, social media management, website management, events all with the focus of delivering leads into the sales pipeline whilst, and with emphasis on, growing your database.
Coordination
Most small businesses are doing lots of “stuff” when it comes to marketing and in most instances not sure which or what “stuff” actually works. We help streamline your marketing function by taking over all of the marketing elements in your business and aligning them with the business direction. You no longer need to feel confused and frustrated as to who is doing what, where and when, and what is actually working. This allows you to focus on the areas of the business that you want and need to focus on, leaving the annoying but important detail to us.
Results
It’s nice to say we’re going to do all of what we outline above, but unless we’re delivering you results its really just a nice to have for your business rather than a necessity. The key focus from the outset, and the underlying emphasis of our program, is to deliver you leads that have the ability to turn into sales. That may come from reconnecting with existing or past clients or finding new opportunities, but our core focus is filling your sales pipeline, growing your database, and leveraging that database to deliver results.
Program Inclusions
- 1 face to face meeting per month
- 5 plus social media posts per week, plus ongoing management of your social media accounts
- Management of any online, print or mainstream advertising*
- Website management and content creation
- 1 newsletter per month including required content development
- Monthly analytics and newsletter stats report
How Much
Our program takes into consideration the cashflow challenges facing small to medium size businesses, so we tailored our offering to provide you with all of the above for just: $1,500 plus GST per month.
*Advertising costs additional to the monthly program fee
Additional Services
Our team consists of a range of highly experienced professionals in design, digital and events, with additional services available on request and engaged on a project fee basis.
About Us
Peter Pembroke is a leading marketing strategist having managed a number of the worlds biggest video game brand names including Disney, Star Wars, Cricket Australia, EA Sports and the Holden Racing Team.
Over the past 8 years Peter has developed a reputation for assisting clients across a range of industries including marine, legal, accounting and financial planning, delivering strategic marketing solutions for a number of businesses.
This experience positions Creating Demand as a leader in the delivery of strategic marketing services for the professional services market.
