Getting exposure via Social Media is becoming more and more important as part of the overall marketing mix for a business. In many cases the use of social media can and has become their single marketing vehicle and quite successfully in a lot of instances. For small business with no budget and a really good story to tell then its a great way to grow a loyal supporter base and quite rapidly. Facebook pages and the like are quickly replacing the old Yellow Pages as many people are using it as a primary search engine for information about a brand or business, and normally via powerful word of mouth marketing by asking their friends and followers.
Google has also identified the importance of social networking in the search and delivery of pertinent content and as such rewards businesses who are active with social networking.
Creating Demand works with clients to create a meaningful and manageable presence in the social media world.